ADJ and NEEC Iberia Announce Strategic Partnership For Distribution in Spain and Portugal

With the goal of increasing sales and improving customer support in the region, global entertainment lighting, LED video and atmospheric effects equipment manufacturer ADJ is pleased to announce NEEC Iberia Distribución as its exclusive distributor for Iberia. This new partnership will provide quicker delivery as well as enhanced local technical and sales support for ADJ’s growing Spanish and Portuguese customer base. At the same time, it will allow NEEC Iberia to expand its product portfolio to include lighting, consolidating its position as a key partner for rental, event and installation companies.

NEEC Iberia Distribución is part of NEEC Audio Barcelona SL, a company with 60 years of experience in the design, manufacture and marketing of products for the professional audio and video market. As the manufacturer of Ecler ProAudio, the distribution arm of the business has been developed to apply a manufacturer’s philosophy to the distribution of other respected AVL brands within Spain and Portugal, as well as Andorra, the Balearic Islands and the Canary Islands. Seeking to provide a complete portfolio to its extensive network of customers, the company is actively expanding its operation into the lighting market through partnership with ADJ Supply Europe. Headquartered in Barcelona, NEEC Iberia has a large modern showroom, extensive warehouse capacity and a team of eight sales representatives who will be actively promoting ADJ products to customers through the territory.

“Working alongside a leading brand like ADJ Lighting will allow us to offer our clients more complete audiovisual solutions with exceptional products that meet the most demanding standards,” comments Abel Sánchez, Product Manager for Professional Lighting at NEEC Iberia.

Celebrating its 40th anniversary in 2025, ADJ was established in 1985 and has developed a worldwide reputation for quality, reliability and value. The company serves the mid-market AVL rental, event production and installation sectors of the industry, from headquarters in Los Angeles, California as well as regional facilities in Mexico and The Netherlands. ADJ’s range includes moving head luminaires, static washes, beam effects, audience blinders, strobes, DMX control hardware/software, LED video panels and related accessories, as well as fog, haze, and other atmospheric effect generators. The company’s products are used worldwide for events, productions, and festivals of all sizes, and are also installed in a wide variety of venues ranging from nightclubs and lounges to concert venues and event centers; theatres and churches to theme parks and entertainment venues.

“The appointment of NEEC Iberia as exclusive distributor for Spain and Portugal demonstrates our commitment to both support existing customers and grow ADJ Lighting’s market share in the region,” explains Sebastian Mobers, Sales Director for ADJ Supply Europe. “Strategically located in Barcelona, the company is well established, widely respected and fully equipped to help with ADJ’s growth strategy for Iberia. ADJ’s latest entertainment lighting technology will be showcased at the company’s showroom, stocked in their warehouse for quick dispatch, and supported by a dedicated sales team on the road as well as their local service department for aftersales support.”

“It’s the right time for ADJ to step up in the Spanish and Portuguese market with NEEC Iberia as exclusive distributor,” adds Jos Reulen, Export Manager for ADJ Europe. “Their network, expertise and market position, combined with the innovation of ADJ Lighting products and technology, will fulfill the modern needs of the lighting industry in Iberia.”

NEEC Iberia will officially become the exclusive distributor for ADJ Lighting products in Spain and Portugal on February 1st, 2025. Eliminator Lighting, Accu Stand, Accu Cable, Accu Case and American Audio products will continue to be supplied to the territory directly from ADJ Supply Europe. More information about NEEC Iberia can be found at www.neec-iberia.com and sales enquiries from customers in the region should be sent directly to info@neec-iberia.com. Both companies will be exhibiting at the upcoming ISE tradeshow in Barcelona, and a representative from NEEC Iberia will be present on the ADJ booth (#6R700) to meet with Spanish customers.

[Pictured above, Abel Sánchez, Product Manager for Professional Lighting at NEEC Iberia]